Name. Image. Likeness.


The Crimson and Cream Collective was created with one mission in mind – to empower University of Oklahoma student-athletes to achieve their greatest potential in the classroom, on the playing field, and in life.

For more than a century, the Crimson and Cream colors have become synonymous with excellence on-and-off the field, thanks to the unmatched determination and courage of student-athletes who have donned a University of Oklahoma uniform. Those fabled colors now become the symbol of the community of fans, alumni and supporters of OU athletics who have come together to ensure that every Sooner student-athlete has the opportunity to maximize their time in Norman.


Fans of OU now have the opportunity to support the university’s student-athletes directly by joining Crimson and Cream. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated equally among all participating team members.


Organizations and businesses interested in working with Oklahoma student-athletes can Crimson & Cream. Each membership level offers exclusive marketing benefits, including social media promotion, on-site appearances, as well as endorsements and advertising in print, radio and television.


Gabe Ikard
Ryan Broyles
Darby Carmichael
Dusty Dvoracek
Jeremiah Hall
Tim Heskett
Natalie Heskett
Eric Hosek
Ross Hubbard
Whitney Jones
Destinee Martinez
Chris Melson
Ryan Spangler
Jaxon Uhles


Between 85 – 90%. Crimson and Cream keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, and bookkeeping. The Board of Directors review finances on an on-going basis to ensure funds are spent in ways that most benefit the athletes.

Yes, Crimson and Cream members can denote what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to Crimson and Cream can contact us directly at . Contributions can be specified for specific sports, programs and activations.
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Crimson and Cream seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all OU student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Crimson and Cream offers OU student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more! The types of opportunities student-athletes engage in are determined by contributors and our board of directors and advisors.

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.

No, the collective is not affiliated with the university in any way. It is a third party created to work with OU student-athletes. The university is prohibited by state law from arranging third-party compensation for student-athletes as it relates to NIL contracts.
Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against University of Oklahoma values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Crimson and Cream seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.