The Crimson and Cream Collective was created with one mission in mind – to empower University of Oklahoma student-athletes to achieve their greatest potential in the classroom, on the playing field, and in life.
For more than a century, the Crimson and Cream colors have become synonymous with excellence on-and-off the field, thanks to the unmatched determination and courage of student-athletes who have donned a University of Oklahoma uniform. Those fabled colors now become the symbol of the community of fans, alumni and supporters of OU athletics who have come together to ensure that every Sooner student-athlete has the opportunity to maximize their time in Norman.
HELP EMPOWER UNIVERSITY OF OKLAHOMA STUDENT-ATHLETES
SOONER STUDENT-ATHLETES CAN
NOW PROMOTE YOUR BUSINESS
Organizations and businesses interested in working with Oklahoma student-athletes can Crimson & Cream. Each membership level offers exclusive marketing benefits, including social media promotion, on-site appearances, as well as endorsements and advertising in print, radio and television.
Yes, Crimson and Cream members can denote what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).
No, contracts are not exclusive. We want all OU student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
Crimson and Cream offers OU student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more! The types of opportunities student-athletes engage in are determined by contributors and our board of directors and advisors.
Contracts are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.